unheard: Hearing The Tone of Voice

I've not updated my progress for a couple of week while I was spending time to explore at the visual identity of Voice Ball. This step was expanded from the previous group critique consisting of Alex and the classmates. In order to strengthen the visual, I strategise the steps by first identifying some elements that embedded in the Voice Ball concept.

Subject: Voice (Society/ Inner)
Characteristics: Volume (Loud/ Soft)
Responding senses: Hearing (Heard/ Unheard)

With this understanding, I replace the title Voice Ball as Unheard. The term unheard, instead of heard is used to emphasise the focus on the unheard inner voices. The visual would consists of the bilingual characters.

Although a logo is unnecessary for Unheard, I started exploring the visual by creating a logo to roughly work on the visual mood and visual concept.

The Chinese character, 聼 (ting/ hear) consists of a character 心 (xin/ heart). Extending the strokes of the character 聼 could form a boundary that isolates the heart. With this concept, it attempts to show that the heart (inner voice) is unheard. Using brush strokes that are drawn with heavy intensity and pointy edges, I was experimenting a technique that could convey a tone for the voices.

This visual concept is then expanded to apply as the poster and card design.

Poster/ Batch 2


Card (front)/ Batch 2

Card (back)/ Batch 2

Other than that, when I was working on unifying the visual representations to reflect on the theme, I realised that too many elements were implemented to represent social voices in the previous strategy. This conflict is echoed in the video as the storyline needs to have a comprehensive flow with a focused topic. Eliminating some of them would help in enhancing the visual identity. The elements I put into the video in the previous strategy was:

Sound
Equalizer
Big typography (Social Voices/ Inner Voices)
Commercials

In this attempt, I would remove the equalizer because overlapping information (text of different types of social voices) appeared in both the equalizer and commercial parts. With this, the visuals on the platform to place the balls would also be totally removed, remaining pure white colour to pull the visual focus back to the video and the balls.