Identifying 3 Divisions of Work - 1st Batch of Design

I have been spending some times in this week to visualise the concepts, at least at the fundamental stage. So, unlike the previous posts that contain hundreds and thousands of words, this one is very image-based.

Division 1: Platform Design

 

The first matter I worked on was to decide the platform design. Few sketches were drawn and finally (at this point) I thought of using stairs to represent the weight, volume of social voices and the amount of social expectations are suitable. There are two reasons here:

1. The ball that contains more expectations is positioned higher due to the higher standard of social achievements required.
2. Stairs of different heights represent the increasing of the lowest (social voices) volume to the highest (social voices) volume.
3. The volume bar is formed by the texts that describing the area of expectations from the society towards individual.

The highest step of the platform has an extended space to locate the cards/ leaflets/ broucher that explain on the Voice Ball concept. It is for the audience to take back and read. The mechanism of the platform needs to be planned carefully so that the projector and MP3 could be hidden without affecting the aesthetic.


Division 2: Video Narration

It is my intention to use typography as the main element in narrating the concept of Voice Ball. Besides applying my designer skills, typography can be a good element to deliver voices. I also thought it will be good if the big concept of Voice Ball could be delivered within a few lines in the video. Then, the narration is followed by the commercials. Following this strategy, the possible outcomes and the storyboard are as below:

1. Volume bar - represents social expectations

The volume bar is in motion with the texts arranged randomly. The reason to implement this opening visual is also to connect with the visual design on the platform. Perhaps I should work on the dullness of the colour. The list of texts, after refined, are as below:

• Ambition/ 志願
• Career/ 事業
• Dream/ 夢想
• Emotional Response/ 情緒反應
• Ethnics/ 行為準則
• Goal/ 目標
• Living Attitude/ 生活態度
• Morality/ 道德觀
• Personal Principle/個人原則
• Physical Appearance/ 外表
• Sexuality/ 性向
• Self Identity/ 個人特征
• Social Behaviour/ 社會行為
• Social Class/ 社會等級
• Social Role/ 社會角色
• Social Status/ 社會地位
• Success/ 成就
• Value/ 價值觀
• Vision of Love/ 愛情觀
• Vision of Marriage/ 婚姻觀

Video Opening - Colour/ Batch 1

Video Opening - B&W (A)/ Batch 1

Video Opening - B&W (B)/ Batch 1

2. Social Voices - topic of narration

I intended to make the typography sounded loud, but have I achieved that?

Video No.1 (A)/ Batch 1

Video No.2 (A)/ Batch 1

Video No.1 (B)/ Batch 1

Video No.2 (B)/ Batch 1

3. Social expectation - big concept

Have I made the social voices pressuring on the inner voice?

Video No.3/ Batch 1

Video No.4/ Batch 1

4. Commercials - represents social expectations

Video No.5/ Batch 1

Division 3: Space Installation

The installation of the artwork is shown in the sketches below. The floor projection idea mentioned earlier was abandoned after considering that it might cause difficulties in reading the video narration. Also, having the shadows of audience stepping on it might be distracting. Hence, at last, a wall projection is decided instead. In additional, each earphones will be connected to MP3s.

Artist Impression - Video No.5/ Batch 1