Oh, Keep Them Balanced

It's time to nail down all the ideas and confusion. Responding to my concern of having commercials that overwhelming the Voice Balls' message, perhaps some alternation could be made on the commercial projection. Below are 2 solutions that I worked out:

1. Convert all commercials into gray scale. They are not the main focus, hence giving them a same colour scheme would tone down the contrast.
2. In-cooperating one-word text to emphasize on the social expectations brought by the commercials, after each commercial ended.

Some commercials end earlier than the others,
creating a mixture of still text and moving images
to appear together.

Next, I identified the commercials that could be used. A total of 36 commercials were selected. I've created a playlist in Youtube and they are all listed in Commercials Presenting Social Expectations. The texts to describe the social expectations are:

• Achievement
• Appearance
• Attitude
• Behaviour
• Career
• Expression
• Homogeneous
• Identity
• Marriage
• Relationship
• Result
• Sexual Preference
• Status
• Success

I've also searched for some references of title sequence in order to design the appearance of the text. Later, I decided to keep the direction clean and simple. The entire video will be in gray tone with some noise.

Flensburger Kurzfilmtage (Trailer) from Pepe Lange on Vimeo.

RE:PLAY FILM FESTIVAL: Imaginary Forces "The First Time" from F5 on Vimeo.

As for the installation of Voice Ball, the sketch is as below:

So yes, it'll be a floor projection. However, I'm also concerning whether it is possible to do a floor projection set up. In additional, the distance between the projector and the floor needs to be quite far to ensure the area of projection is large. If the gallery does not have any stand extended form the ceiling to hold the projector, probably I'll need to change the plan to a wall projection instead.

Setup of a floor projection - How to locate the projector

I've taken Alex's consideration, to avoid using too many projectors, instead of placing the balls separately, must well putting them together. With the earphone, the volume of audio could be manipulated. Audience has to put up the earphone to listen the commercials' audio which are in different volumes paring with the weight and voice created by the balls. The audio could be very noisy as several commercials are overlapping at once. It is the intention to create a chaos environment showing the overwhelming social voices.

Once the earphone is put up, it can be difficult to hear the sound of the balls, so currently I'm also trying to find out a way to adjust the earphone so that it's in mono sound. With this, one side of the audience's ear is listening to the commercial audio, and the other side could register the sound produced by the balls. Picture below is the one-sided earphone I found online, but probably the school's operation department does not have this.