To Sell My Balls

Now, it's time to talk about how to give some marketable values to the Voice Balls. Identifying the touch point between the objective of creating Voice Balls, and the community involved (target audience) is another point that I need to develop. An extremely new task which I did not practice in the previous phase.

So looking at Voice Balls' nature of being interactive, I came out with 2 possible categories that could help Voice Balls to reach their "owners". Yes I need to know my balls well in order to sell them out! Basically, the 2 core characteristics of Voice Balls have contributed to the process in identifying the touch points:

1. Intended to educate the public to respect every individual's own voices as part of human nature - Educational/ Humanity awareness as touch point
2. Having contrast between loud and soft volume - Music as touch point

I then tried to source out who would be the community interested to understand the humanistic value and fact that society shapes people. Perhaps, it's new parents! Traditionally in Asian countries, the birth of a baby follows with the parents' expectations. At a certain point of life, it's not about what you want, but voices like what they want you to be appear to be very loud. In short, I thought Voice Balls have this potential to reveal the consequences of putting too much expectations on an individual, and in a cycle let the public (parents) to decide what they should do instead.

 

If, Voice Balls could be make as a maraca noise maker, kids play with it and parents could explain to them or even self-educate the Voice Ball philosophy from the volume of loudness and weight of the balls. Of course, with that, the wall of Voice Balls would be made from plastic instead of clay.

Option 2, if the mechanism of Voice Balls could be implemented into cell phones, does it work? Let's say, it's an application that facilitates music lovers. The mechanism works like this:

When you are listening to music on your phone, and come to a noisy environment,
you can adjust the volume by shaking the phone left/right (to increase the volume) or by shaking it top/bottom (to decrease the volume).

The point is, when the outside environment is loud and noisy, you struggle to listen to the sound that you want to hear, which is what channels through your headphone. So I think my job as a graphic designer is to design the screen layout so that the visual of Voice Balls appear to connect the philosophy with the actions. What is needed other than this will be the conventional prints such as posters and packaging design.

I'll identify that later after the direction of A&P is nailed down. Hopefully the ideas don't sound too stupid afterall.